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Personalize your matching process with the help of an actual LMM staff.

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Didi Edet is a United States certified and award-winning dating coach in Nigeria.

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Suggested Read : Imagine being matched with your soulmate based on your browser history Advertisement. This personalised approach to matchmaking is how Didi runs Lagos Matchmaker, a privacy-focused matchmaking platform for singles above 25 years of age.

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Her passion for matchmaking started as far back as her secondary school days where she tried to matchmake some of her classmates. In the early days of Lagos Matchmaker, Didi took her time to understand the Nigerian dating scene having spent most of her time in the US.

She began in by matching a few of her close Nigerian celebrities friends who wanted to keep their dating lives away from the public eye. This informed the privacy feature which Lagos Matchmaker now prides itself of. From celebrities to regular folks who were referred to by other people who had successfully been matched with potential spouses, Lagos Matchmaker began to match more people whose main goal of ing up was to get married.

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Even though getting people to up at the time was somewhat difficult, Didi says these first set of users had the best experience of the service. I think we got a bit faster then too and we had a lot of marriages happen so fast. InLagos Matchmaker became an official dating platform and the staff grew from just Didi to a team of six mostly contract staff who help match people from across Nigeria and other parts of the world with ideal matches through an online platform.

It also had a chat feature.

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As expected, this online platform only resonated with the younger user demographic. Unlike this group, the older users still preferred the hands-on and personalised approach that Lagos Matchmaker began with and so Didi had to discontinue the use of the online platform.

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Even though the Lagos Matchmaker name suggests that it only helps match singles in Lagos, it actually has many users from places outside of the city including Abuja, the US and the UK. Didi says there also one or two users from Germany and Dubai. We have never really had anyone who subscribed for up to three to four months, unless the person is difficult to please. According to Didi, the regular level has the most of users and so its members are not vetted.

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Members in other higher levels are however always screened before onboarding. For many new users of the platform, the first point of call is usually the Lagos Matchmaker website or its Instagram .

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When all of the details of each level have been communicated to the interested party, they are required to provide basic information by filling a form. It is at this point that users are vetted, aside from those interested in the regular category.

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Members then proceed to set up their profiles and give information about their preferences so that Didi and her team can help them find suitable matches. Once Didi and her team get all the details they need from the users, they get to work trying to narrow down the matches manually. The team also matches people based on their personalities. At this stage, each user gets a minimum of three matches and a maximum of eight, depending on the situation. This, according to Didi, is to enable them to experience more than one option and then decide on the best fit. We send the guys all the details of their matches and they initiate a conversation.

We then make sure the ladies follow up on the conversation.


This process is very hands on as we give advice along the way. With a little over monthly users of the Lagos Matchmaker service one cannot help but wonder if this approach is scalable. However, Didi is confident that it can definitely be scaled beyond what they have now, even though she is open to automating the process for members on the regular level only.

Didi names finding the right people to her team as one of the biggest challenges she faced in the early days of building Lagos Matchmaker. Another huge challenge she faces, even till date is explaining the concept of Lagos Matchmaker to people.

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That is the first, second and third dates before going into a relationship. We also have to explain to some people that we cannot help them find sugar mummies or a quick hookups. The goal for us is to help you find a spouse. Despite these challenges, Lagos Matchmaker has been able to scale over the years, mostly with the help of referrals first and then Instagram.

It also reaches more people by organising periodical speed dating mixes which are also very hands-on.

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In the nearest future, Didi hopes to get more people outside of Nigeria to up on Lagos Matchmaker. If you value the work we do at Techpoint Africa and would like to help ensure that the core of our journalism remains free and independent, please consider these 5 ways to support us.